Special-edition, Congolese-inspired TOMS Shoes
We're teaming up with Giving Partner Eastern Congo Initiative (ECI), an advocacy and grant-making organization founded by Ben Affleck, on two Congolese-inspired designs with an additional give. Read More >>
TOMS x charity: water - An Eyewer collaboration
TOMS and charity: water, an organization founded in 2006 (like TOMS!) that’s dedicated to to helping bring clean and safe drinking water to people in developing nations, join forces for the first-ever TOMS Eyewear collab! Read More >>
Giving TOMS Shoes in the DRC
Founded by Ben Affleck in 2010, ECI is an advocacy and grant-making organization that works with and for the people of DRC, the third most populous country in Africa, and one that struggled under a cycle of violence for nearly 20 years – particularly in the east. Read More >>
It’s a Spring day in Milwaukee, Wisconsin and Mike McMullen’s in town for a visit. Mike’s a print designer on our Creative team; an old soul; a self-proclaimed “print geek.” He’s the kind that smells books for their ink and paper quality, and believes in printed art as a timeless craft.
“Print just has a life beyond what you’d think; each printed thing has touched and seen so much,” he gets surprisingly nerdy with excitement.
Mike’s been working hard with his team on this great TOMS Eyewear booklet that, by now, may have already hit your home. Our Creative department, brainstormed ideas; captured the photos; worked and re-worked every page, and upon Mike’s recent visit to Milwaukee: this project’s ready for print.
“Think about the lineage from concepting something to getting it to mailboxes, and how many people have been involved in getting this to you!”
Mike took the process full-circle on-site at the litho press, where he sat with a technician to provide live feedback as the pages moved through production.
“This is the kind of process to oversee if you think print’s dead! There’s so much happening to make one thing look awesome, and it reminds me there’s a unique quality to print that can’t be replaced.”
The finished project!
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