TOMS Blog

It’s a Spring day in Milwaukee, Wisconsin and Mike McMullen’s in town for a visit. Mike’s a print designer on our Creative team; an old soul; a self-proclaimed “print geek.” He’s the kind that smells books for their ink and paper quality, and believes in printed art as a timeless craft.
 

“Print just has a life beyond what you’d think; each printed thing has touched and seen so much,” he gets surprisingly nerdy with excitement.

Mike’s been working hard with his team on this great TOMS Eyewear booklet that, by now, may have already hit your home. Our Creative department, brainstormed ideas; captured the photos; worked and re-worked every page, and upon Mike’s  recent visit to Milwaukee: this project’s ready for print.

“Think about the lineage from concepting something to getting it to mailboxes, and how many people have been involved in getting this to you!”

Mike took the process full-circle on-site at the litho press, where he sat with a technician to provide live feedback as the pages moved through production.

“This is the kind of process to oversee if you think print’s dead! There’s so much happening to make one thing look awesome, and it reminds me there’s a unique quality to print that can’t be replaced.”
 

The finished project!