Special-edition, Congolese-inspired TOMS Shoes
We're teaming up with Giving Partner Eastern Congo Initiative (ECI), an advocacy and grant-making organization founded by Ben Affleck, on two Congolese-inspired designs with an additional give. Read More >>
TOMS x charity: water - An Eyewer collaboration
TOMS and charity: water, an organization founded in 2006 (like TOMS!) that’s dedicated to to helping bring clean and safe drinking water to people in developing nations, join forces for the first-ever TOMS Eyewear collab! Read More >>
Giving TOMS Shoes in the DRC
Founded by Ben Affleck in 2010, ECI is an advocacy and grant-making organization that works with and for the people of DRC, the third most populous country in Africa, and one that struggled under a cycle of violence for nearly 20 years – particularly in the east. Read More >>
How did you first hear about TOMS?
We’ve been carrying TOMS shoes for two years now. We love being part of the One for One movement and the community built around that. We think the TOMS philosophy is a great one!
We have the largest selection of TOMS shoes in the Bay Area. At last count, we had more than 140 different TOMS styles between the Men’s, Women’s, Youth and Tiny shoes!
Can you tell us a TOMS story unique to Premier?
We often get that awesome look of satisfaction from customers who come in for TOMS. We hear a lot of “Oh, you’re wearing TOMS too?” or “How comfortable are these shoes??” and that sort of thing. Our customers and TOMS fans are open to sharing stories of how they heard about TOMS and which shoes they own, and open to telling the One for One story. We’re happy to facilitate that conversation and help lead the way in spreading the word in our area.
How would you describe your TOMS customers?
They know purchasing these shoes isn’t something that’s necessary for them to survive, but they definitely value the fact that their actions are helping others to live a better and more bountiful life.
Which style of TOMS shoes do your customers go crazy for?
TOMS Chocolate Herringbone Classics are flying off the shelves here, but ladies are loving the Pop Herringbone styles as well. It’s no surprise that they dig the Glitters, so it’s fun to see them coming back in to pick those up for their kids now too.
Visit Premier Boutique at 534 Ramona Street in Palo Alto, California (right across the street from The Old Pro and Nola’s by Stamford University).