TOMS Blog

I once read or heard someone say, “life is one giant editorial.” And while I wish that meant I was constantly flanked by Beckham-esque underwear models - let’s be honest: where is the inspiration in that?

But in actual my day-to-day, I do see colors and outfits and giant magazine spreads calling out to me everywhere I go. When I go to the beach with my friends, I envision a 1950s beach party with everyone in high waisted bathing garb (and lifeguards doing the monkey). I make my boyfriend take pictures of me jumping in fountains repeatedly until I have the perfect splashy splashy shot (and my clothes are soaking wet). I make dinner reservations based on the patio lighting, and when I know we’ve got the table with the right kind of soft light, I talk my friends out of white clothes and into bright colors. OK, fine. I might not be that extreme but, generally, I see the places I go as a dramatic backdrop for a grand photoshoot that is my daily life. 

And though that may invite some drama and definitely gave my parents a nice run-around growing up, I think that lens is pretty valuable one to have because I find inspiration for creativity all over the place. Now, working at TOMS on the Social Media team, I can thank this modern world we live in for helping me find a home for the color and effect I carry around. I am able to capture it via Instagram, camera, old-school Polaroid, or some other tool that pops up, and filter it to make it look old, sharp or stamped with hearts. 

I am my own art director.  

In my dream world, I am Norma Jean Roy. I spend my days on very glamorous ELLE magazine sets prepping for lavish photos with  high-fashion models, draped in exquisite couture. But in the now, I am having a real-life, grounded, hard-working, hard-playing, grand old time styling up my friends in different TOMS styles – like the new Tomboy boots, hopping fences and finding set by cool graffiti walls or random, quirky spots around HQ. 

Ah, inspiration. 

- Allie G

On the TOMS Social Media team