TOMS Blog

Just over two years ago Caitlin found herself making jewelry out of keys she collected along her travels.  

She was moved by the fact that the keys were flawed but unique—just like all of us. She began inscribing words of empowerment on the keys and giving them to people she met along her way; a ‘strength’ necklace to someone who was going through a bad breakup, a ‘courage’ key to someone who had lost a loved one. She passed these out to people with one plea: PAY IT FORWARD. It is with this mission statement that The Giving Keys was born. When each key holder met someone who needed the necklace more then them, Caitlin requested they pass the key along and share their story on The Giving Keys blog.

But this wasn’t enough for Caitlin—she felt there was a missing link. One day, she met Sarah and Rob, a young homeless couple on Hollywood Blvd. They had a sign that said “UGLY, HUNGRY & HOMELESS.” She took them to dinner and by the time their bellies were full, she had made the decision to hire them as artisans for the The Giving Keys.  Through their work, Sarah and Rob were able to save up enough money to recently move into an apartment.  

Now, in just over two years, The Giving Keys has grown to employ 15 homeless people. 15 people who now have the opportunity to save money for shelter and an education. The Giving Keys are sold in over 100 boutiques, including local LA retailer Fred Segal, and online. They even have a showroom in downtown LA!

When asked if she had any advice to share with the TOMS community, Caitlin left us with these parting words: “Live a life being aware of others. Take action, because you can change the world. It’s easier than you think. I promise.”

Visit The Giving Keys