Special-edition, Congolese-inspired TOMS Shoes
We're teaming up with Giving Partner Eastern Congo Initiative (ECI), an advocacy and grant-making organization founded by Ben Affleck, on two Congolese-inspired designs with an additional give. Read More >>
TOMS x charity: water - An Eyewer collaboration
TOMS and charity: water, an organization founded in 2006 (like TOMS!) that’s dedicated to to helping bring clean and safe drinking water to people in developing nations, join forces for the first-ever TOMS Eyewear collab! Read More >>
Giving TOMS Shoes in the DRC
Founded by Ben Affleck in 2010, ECI is an advocacy and grant-making organization that works with and for the people of DRC, the third most populous country in Africa, and one that struggled under a cycle of violence for nearly 20 years – particularly in the east. Read More >>
In light of World Sight Day on 10/11/12, we’re making a point to have and to share perspective.
It starts with a simple eye chart. A symbol of the transformative effects a pair of glasses, medical treatment or sight-saving surgery can have on a person’s life, the eye chart is central to how we help give sight with TOMS Eyewear.
Creativity then kicks in. Using that as a symbol for vision, we found an awesome way to lend unique perspective to the classic eye chart. And we have a legendary graphic artist on our side reinterpreting the eye chart and making ART.
From black block letters on an off-white screen, John Van Hamersveld - the guy who designed the “Endless Summer” poster, among tons of other graphics you may recognize - reinterpreted it and lent us all his perspective.
John’s designed more than 300 album covers for musician like the Beatles, Rolling Stones, Blondie, Kiss, Public Image, and the list goes on… Recently, he has had exhibitions at Shepard Fairey’s Subliminal Projects Gallery and inclusion in LACMA’s signature exhibition, Pacific Standard Time.
Needless to say, we’re unendingly excited to have John among the ranks of those who are joining TOMS to recognize and honor World Sight Day 2012. He’s helping us gain perspective, because thats such a huge part of what World Sight Day is all about. We have been - and will most definitely continue - sharing stories of those who have received the gift of sight because of the collaboration between TOMS Giving Partners, TOMS Eyewear and you.
Watch this video & get John’s full perspective on how he and why reimagined eye charts into works of art and join us for World Sight Day on 10/11/12.
Join John, the TOMS family, our Giving Partners and others in lending perspective to the world this World Sight Day. How can you take part? Visit www.TOMS.com/world-sight-day to learn more about how we’re standing for the world’s right to sight, and check out this blog post that spells out exactly what you can do to spread the word.
Oh! And! You can win one of John’s eye charts by participating in our I am happy to see Pinterest Contest.
And check out our World Sight Day Facebook album to see John Eyecharts, Community Eyecharts and other artist contributions.