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TOMS Eyewear, Personified - Hello, Kitty

Posted on October 29, 2012 by Admin //

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Perhaps you read about this game we’re playing with TOMS employees and their favorite pair of TOMS Eyewear? For the love of storytelling, sunglasses and games reminiscent of grade school, we’re playing our own form of make believe with the new TOMS Eyewear frames…this time with the new Kitty frames.

Jessica, a TOMS graphic designer and creative, is always flitting about in the latest trends…of other decades. And the best part? She often knows from when and where each piece hails. From her workspace at HQ we knew we’d find excitement at the launch of the new TOMS Eyewear Kitty frames.

Who lives the life of Kitty…Or one of them, at least? She does. See if you can relate:

TOMS: Your style, in 5 words?
Jessica: Classic, understated, simple, individual and…. Plaid. I love plaid.

TOMS: Lifestyle inspiration?
Jessica: Grace Kelly. She always looked effortlessly fabulous, in a very real and relaxed way… confident without being arrogant.

TOMS: Tell us about what you look for at Wertz Brothers Antique Mart (where we took our Kitty outing during a lunch break). What other spots in L.A. do you find your favorite treasures?
Jessica: Wertz has pretty much anything old. Even if you’re looking for something really specific, like ski poles from the 1920’s, they probably have it. For a more eclectic and less spendy experience, I love the Pasadena City College flea market: one week earlier than [the] Rose Bowl [Flea Market], free to get in, smaller, but still big enough to find something great.

TOMS: You have a history with loving the era, right? Tell us about that…
Jessica: My grandmother was a huge influence on me aesthetically. She loved collecting antiques, and the older I got, the greater my appreciation became for her house untouched by time. I also have a strong affinity for the advertising and graphic design of the mid-20th century, so I’m always having fun learning how to mix vintage and modern pieces in both my graphic design and my wardrobe.

TOMS: What is it about the Kitty frames that you like the best?
Jessica: They feel vintage without being too overly stylized; they are still sophisticated. I can totally imagine them on Hepburn or Bacall.

See if the new Kitty TOMS Eyewear strikes your fancy, like it does Jessica’s! http://toms.sh/TOMSkitty (US & Australia);http://toms.sh/UKkitty (UK)

More lifestyle photos of Jessica in Kitty TOMS Eyewear at the antique shop on Facebook!

Check out what she’s pinning to help personify this “Kitty” character on the TOMS Pinterest page!