• Category: 

Behind the Scenes: Spring 2013 Eyewear

Posted  on March 5, 2013  by Admin //
  • Tags: 

btw

Shot at a friend of a friend’s house just a stones throw from our Abbot Kinney Flagship store, our creative team produced TOMS Eyewear looks that feature friends hanging out, having fun, and looking good in the newest shades.

The photographer puts down the camera and picks up the guitar to teach Joe a few cords-ya know, to keep it authentic. Photographers assistant captures video. 

bts

Shot list; models being put to work (who said this stuff was easy?)

btw

The owners of the house graciously let us borrow their car; it didn’t start at first, and our model’s stick shift skills were shaky, but eventually they disappeared down the street- while we held our breath they would return.

btw

The ladies (in the Gigi and the Sandela) take a minute to give us their best ‘blue steel’.

btw

Skatebreak: Jane shows the boys how its done/Do we see a bromance developing?

btw