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Retailer Download: Tyler’s on the Drag

Posted  on March 28, 2013  by Admin //
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TOMS retailer Tyler's, AustinTOMS retailer: Tyler’s on the Drag [www.tylersaustin.com]
Location: Austin, Texas
MO: Tyler’s is a lifestyle and athletic store based in the heart of downtown/UT, Austin. Down there in the Longhorn territory, they say that if it’s cool, Tyler’s sells it, which makes us happy because Tyler’s sells TOMS!
 

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TOMS Eyewear, Personified: Memphis

Posted  on March 18, 2013  by Admin //
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Nikki Lane

Cool mix of sweet and rough. Silly but a little serious. Leather jackets and soft waves. And a total rocker babe. That’s Nikki Lane - a talented musician and the perfect chick to bring out the personality of the new TOMS Eyewear Memphis frame.

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Behind the Scenes: Spring 2013 Eyewear

Posted  on March 5, 2013  by Admin //
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Shot at a friend of a friend’s house just a stones throw from our Abbot Kinney Flagship store, our creative team produced TOMS Eyewear looks that feature friends hanging out, having fun, and looking good in the newest shades.

The photographer puts down the camera and picks up the guitar to teach Joe a few cords-ya know, to keep it authentic. Photographers assistant captures video. 

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Shot list; models being put to work (who said this stuff was easy?)

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The owners of the house graciously let us borrow their car; it didn’t start at first, and our model’s stick shift skills were shaky, but eventually they disappeared down the street- while we held our breath they would return.

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The ladies (in the Gigi and the Sandela) take a minute to give us their best ‘blue steel’.

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Skatebreak: Jane shows the boys how its done/Do we see a bromance developing?

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Got a gift card?

Posted  on January 4, 2013  by Admin //
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We rang in the new year; now it’s your turn to bring in some new TOMS stuff. Get a TOMS gift card over the holidays? Cash in & give, One for One! Get TOMS Shoes, TOMS Eyewear, or Apparel/Accessories and help a person in need: http://toms.sh/Rx4M60 (US, Aus) - http://toms.sh/S9JIUT (UK) - http://toms.sh/Rx4PyK (Can)

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12 Days of Giving: Day 9

Posted  on December 11, 2012  by Admin //
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day 9 giving image

Teaching teachers about vision

With the support of TOMS Eyewear and our lead Sight Giving Partner, Seva Foundation, the Lumbini Eye Institute in Nepal has been showing local teachers how to screen for potential eye issues. Often educators are the first to notice vision problems when kids have difficulty seeing the blackboard. Now, nearly 200 teachers can properly diagnosis visual impairments and refer a child to a local eye center for treatment — as part of Lumbini’s efforts to create long-term, self-sustaining treatment programs. 

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